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414-762-7111 | Serving the Greater Milwaukee Area

8645 S. Howell Ave. #300 Oak Creek, WI 53154

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By kelvinschro71118470, Oct 17 2016 04:45PM

A: Every diamond shopper would love to own a huge perfect one but since most of us have a budget unfortunately some compromises must be made, and this is when deciding which quality factors are most important comes into play. The diamond you decide upon has much to do with personal preference however our professional opinion and educated common consensus does suggest a range whereby all the ‘naked eye’ perceivable quality factors are equally present.

Clarity of VS2 or SI1 is a good choice because your diamond should be free of eye visible inclusions and durability issues. SI2 (and very occasionally I1) clarity stones can also be acceptable provided a gemologist cherry picks you a really good one. Clarity grades from VS1 to FL will cost far more and don’t add any beauty to the diamond that will be perceivable to the naked eye. Clarity grades lower than I1 will usually have very noticeable imperfections and/or structural problems.

Most people will start to notice a tint of body color at letter grade H (especially the larger the diamond), therefore color grades of G up to D (colorless) will have increasingly more of the desired ‘white’ pure ice like appearance. If you want the first impression of your diamond to be that it doesn’t have any color then a G is a good choice, F is even better and makes the stone a bit more special due to it being rarer. D or E are really ‘WOW’ white but obviously get quite a bit more expensive.

Cut proportions that are within ‘Ideal Cut’ parameters will yield the most light return and beauty. Polish, symmetry, and cut grades should be lab graded at least ‘good’ (grades lower than this will affect beauty); though we tend to suggest ‘very-good’ since the difference in appearance is noticeable enough to make the extra expense worthwhile. However with cutting technology as it is today most newly cut stones should be very good to excellent anyway.

UV fluorescence should be no stronger than medium or it can adversely affect the appearance of a white diamond despite what some jewelers may say… because strongly fluorescent stones are less rare and less expensive so there is more profit to be made in selling one to a customer that is not aware of it.

In summary the best ‘beauty to value’ quality combinations are generally within VS2 to SI2, F to G, ‘Ideal Cut’ proportions or close to them, very-good polish, symmetry and cut grade, none to faint fluorescence (preferably blue in color if it has any). All this considered we still advise our customers to only spend money on what is appreciable to their eye… for that is the most important factor!

Aspects of diamond quality and how they relate to each other and cost can be a bit confusing and overwhelming but we will be happy to sit down and take as much time as you would like to explain them correctly and show you the differences.

By kelvinschro71118470, Sep 19 2016 04:45PM

A: Shakespeare said it best… “A rose by any other name would smell as sweet”. Meaning in this scenario the only things a designer name will add to a standard 58 facet round diamond are a fancy title, and usually a much higher price! Many jewelers choose to sell brand name traditional round diamonds because they hope they can convince the average customer that the branded diamond is somehow superior to the one that’s not. The cutting houses promote their branded diamonds by giving jewelers special incentives and advertising tools to build this misconception which in turn makes both of them more profit. One will see most brand names applied to ‘ideal cut’ round diamonds because with modern cutting technology nearly any cutter can achieve exceptional proportions, so each cutter must make their ‘ideal cut’ sound more appealing than the other guys ‘ideal cut’. The best advice is to ignore the sales spiel and name of the product. Instead compare universal quality aspects such as cut proportions, clarity, color, and cut grades, polish, symmetry, and fluorescence making sure everything is ‘apples to apples’ i.e. nearly identical. Preferably the compared stones should be graded by the same lab, and make sure it’s a recognized and accurate lab such as GIA. The ‘ideal cut’ GIA certified round diamonds I carry are not branded because this saves our customers unnecessary expense. I tell my customers jokingly “I’ll help you choose the perfect diamond with qualities that are important while saving you money by not selling you one with a fancy and useless title. Once you get it home feel free to call or name it whatever you want which won’t make it any different than the one with the fancy title you could’ve bought at my competitor for 20% more.” Lastly keep in mind that not all cutter branded diamonds are smoke & mirrors IF the proprietary title pertains to a patented or unique fancy cut such as a ‘Radiant Cut’ etc., or if the diamond has special attributes such as it’s a Canadian mined free trade & conflict free stone.

By kelvinschro71118470, Aug 9 2016 04:45PM

A: The term "Ideal Cut" generally refers to cut proportions of a round stone which are mathematically correct in relation to light physics thereby allowing the stone to return entering light back to the viewer as efficiently as possible. Every shape of stone theoretically will have its own set of ideal cut parameters but those of fancy shapes (and occasionally even rounds) are scientifically debated from time to time, however most skilled gemologists do agree on certain cut angles and percentages of depth that yield consistently excellent results. Kelvin is a G.I.A. graduate gemologist and has many years of experience viewing, choosing, and grading loose diamonds and will be happy to explain the ideal cut parameters of the diamond you are looking for and help you to select the best one out of our many ideal cut stones.

By kelvinschro71118470, Jun 28 2016 04:00PM

A: Our professional recommendation is that the condition of your fine jewelry be inspected at least every six months if it is continuously worn, or immediately if you believe it may have experienced any trauma such as an impact (keep in mind that precious metals are relatively soft, and many gem materials are fragile) or exposure to corrosive chemicals. We don't charge for inspections or in-house repair estimates, and it's always better to be safe than sorry so feel free to have us check your items often!

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