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414-762-7111 | Serving the Greater Milwaukee Area

8645 S. Howell Ave. #300 Oak Creek, WI 53154

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By kelvinschro71118470, Feb 7 2017 05:50PM

Our Valentine’s Day sale is going on now through the 14th. Find a special gift that says I love you from our vast and beautiful jewelry lines. Sale prices are from 15% to 25% off in stock inventory, and check out the following link to our exclusive Valentine’s Day flyer.

www.bercojewelry.com/promotions/2017 Valentines Day/index.html

By kelvinschro71118470, Nov 21 2016 05:45PM

A: All quality aspects are important however the least to be concerned with is clarity provided the inclusions / imperfections are not terribly eye visible, impeding the flow of light return, or pose any detriment to the stones durability. Color and cut are pretty much equal in importance and will strongly effect the immediate impression you’ll have of a given diamond. Cut proportions too far from ‘Ideal’ will diminish the light return of the diamond, and color grades below H will start to become increasingly obvious (yellow, brown, etc.) to most human eyes. I would also like to note that carat weight although not exactly a quality factor will affect price just as much, but compromising quality to gain a bit of size within the same budget we find most people regret later. A fine diamond is much more impressive and holds its value more than a larger one that's ‘meah’… mediocre. The blog previous to this one elaborates more on these issues and may prove helpful to you as well.

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