We have moved to our brand new store near the intersection of Peutz & Howell. We will be open Tuesday June 25th at 10:30pm. We look forward to serving you there!

Click on the link below to check out all the new Christmas & Holiday Jewelry in our Flyer!2018 CHRISTMAS SPECIALS

Follow this link to our Holiday Sparkle flyer 2017 http://online.flipbuilder.com/plqz/ilee/

Built super tough and made for the outdoors Bertucci watches come with proven Miyota (which Citizen also uses) and Swiss movements, heavy duty straps (made in the USA), either sapphire or hardened mineral crystals, and a variety of case materials and dial treatments to choose from. And best of all they start at ONLY $65.00!

We have been happy to provide you with Chamilia bead charm jewelry over the past few years yet unfortunately the company has changed and support for retail vendors like us is no longer their top priority, therefore we have decided it is time to close-out the line to make way for other new and exciting ones.We still have a large selection of Chamilia product left and are offering it to you at a phenomenal wholesale cost special:Buy any 2 beads and get 2 more (of equal or lesser value)FREE! Or Buy any 3 beads and receive a bracelet FREE!Note that we are still able to order bead charms just not from the Chamilia line.

Our Valentine’s Day sale is going on now through the 14th. Find a special gift that says I love you from our vast and beautiful jewelry lines. Sale prices are from 15% to 25% off in stock inventory, and check out the following link to our exclusive Valentine’s Day flyer.www.bercojewelry.com/promotions/2017 Valentines Day/index.html

Stop down and visit us this Saturday the 31st from 9:00 to 3:00 at the Oak Creek Community Center for the annual Bridal Expo. We will be handing out coupons at the show with exclusive bridal jewelry sale specials! Attend the show, receive your coupons, make note the following promo code, then stop in our store to take advantage of the savings!PROMO CODE: OCBX17http://www.occenter.com/calendar.html

A: All quality aspects are important however the least to be concerned with is clarity provided the inclusions / imperfections are not terribly eye visible, impeding the flow of light return, or pose any detriment to the stones durability. Color and cut are pretty much equal in importance and will strongly effect the immediate impression you’ll have of a given diamond. Cut proportions too far from ‘Ideal’ will diminish the light return of the diamond, and color grades below H will start to become increasingly obvious (yellow, brown, etc.) to most human eyes. I would also like to note that carat weight although not exactly a quality factor will affect price just as much, but compromising quality to gain a bit of size within the same budget we find most people regret later. A fine diamond is much more impressive and holds its value more than a larger one that's ‘meah’… mediocre. The blog previous to this one elaborates more on these issues and may prove helpful to you as well.